More than ever, ministries have access to a host of digital tools designed to help them attract and retain new members. Knowing how to use these tools and then incorporate them into a ministry marketing plan can set you up for great success.
1. What Makes You Unique
Every ministry ultimately has something that makes them unique. Are you a young and vibrant congregation focused on activities? Do you have a exceptionally creative group, or a very traditional. Discovering what sets your ministry apart is the first step in getting to know who you are marketing to.
2. Get to Know Your Audience
One of the best ways we recommend to track website usage is Google Analytics. By using this powerful tool, you can discover who is visiting your site and leaving after reaching the first page, and who is going beyond the landing page to look at other parts of your ministry site. By learning what content is valuable, you can begin to provide the right information to the right people.
3. Create Interest Based Activities
Identify groups of people in your community based of of their interests. Is it sports, music, theater, dance, books? Create and advertise interest based activities on your site and you can begin to discover something your community is passionate about you may not have otherwise known.
4. Set Goals and Objectives
Sometimes it is difficult to take the intangible goals of a ministry and break it down into minutia. But providing clear direction and measures can help make sure programs are on track or need corrective adjustments. Decide on a few small objectives and goals per month, and then revisit and adjust accordingly.
5. Make Adjustments
The most important thing you can do to improve ministry marketing, is be open to make adjustments. Who is your content reaching, and is it engaging. Remember everything is a lesson, so there are no mistakes.